Senior Product Manager
Airport City, Central District, Airport City, Central District, Israel
Full Time
Experienced
Who are we?
We are audio-visual experts from around the world designing the future of engagement technology.
Our audio-visual experiences power creativity, collaboration, and engagement. From signal management to advanced cloud-based communication, collaboration and control solutions, Kramer technology breaks down walls, bridges gaps, and makes people feel closer together even when they're far apart.
We believe that technology can amplify the human experience and help people reach their potential. Our vision for the future calls for fantastic thinkers and doers, from all corners of the world and all walks of life. We trust each other. We empower each other. We speak from the heart, and we always go the extra mile for our colleagues and customers.
Role Overview - Senior Product Manager
The Senior Product Manager leads the strategy, roadmap, and lifecycle management of the company’s Signal Management product domain, including switching, scaling, signal distribution, and processing solutions.
The role manages a portfolio with a large installed base of established products, develop its path forward while guiding the transition toward next-generation architectures such as AV-over-IP and network-based AV systems.
Working closely with R&D, Sales, Marketing, and Support, the Senior Product Manager ensures the portfolio remains competitive, profitable, and aligned with evolving Audio-Visual market needs.
Key Responsibilities
Strategy
Qualifications
What Success Looks Like
We are audio-visual experts from around the world designing the future of engagement technology.
Our audio-visual experiences power creativity, collaboration, and engagement. From signal management to advanced cloud-based communication, collaboration and control solutions, Kramer technology breaks down walls, bridges gaps, and makes people feel closer together even when they're far apart.
We believe that technology can amplify the human experience and help people reach their potential. Our vision for the future calls for fantastic thinkers and doers, from all corners of the world and all walks of life. We trust each other. We empower each other. We speak from the heart, and we always go the extra mile for our colleagues and customers.
Role Overview - Senior Product Manager
The Senior Product Manager leads the strategy, roadmap, and lifecycle management of the company’s Signal Management product domain, including switching, scaling, signal distribution, and processing solutions.
The role manages a portfolio with a large installed base of established products, develop its path forward while guiding the transition toward next-generation architectures such as AV-over-IP and network-based AV systems.
Working closely with R&D, Sales, Marketing, and Support, the Senior Product Manager ensures the portfolio remains competitive, profitable, and aligned with evolving Audio-Visual market needs.
Strategy
- Define the product vision and multi-year roadmap for the Signal Management domain.
- Identify market trends, customer needs, and competitive dynamics shaping the portfolio.
- Guide the transition from traditional AV signal infrastructure to modern network-based architectures.
- Own the full lifecycle of signal management products, from introduction through end-of-life.
- Manage a portfolio that includes legacy platforms and next-generation solutions.
- Drive portfolio rationalization and migration paths to simplify offerings, create differentiation, and support long-term growth.
- Define product positioning, value proposition, and target applications.
- Support product launches and major roadmap introductions.
- Develop sales enablement materials, messaging, and competitive positioning.
- Enable global sales teams and channel partners through training and solution guidance.
- Engage with key customers and system integrators to validate requirements and roadmap direction.
- Support strategic opportunities and complex system deployments.
- Translate market needs into clear product requirements for engineering teams.
- Work with support and technical teams to address complex field issues and improve product quality.
- Act as the business owner for the Signal Management domain internally.
- 7–10+ years of experience in product management, system solutions, or related roles
- Strong understanding of AV signal flow, switching, distribution architectures, and system integration
- Familiarity with technologies such as HDMI, HDBaseT, AV-over-IP, signal extension, and video processing is an advantage.
- Experience working with sales teams, integrators, and channel partners in technology markets
- Bachelor’s degree in electrical engineering or related technical field preferred (or equivalent experience)
- Advanced degree (MBA or similar) is a plus but not required
- Equivalent industry experience in professional AV, video distribution, or system integration may substitute for formal education
- Industry certifications (e.g., AVIXA CTS / CTS-D) are considered an advantage
- A clear and credible roadmap that evolves the Signal Management portfolio from legacy infrastructure toward modern network-based AV architectures.
- A well-structured and simplified portfolio with clear positioning and migration paths for customers and integrators.
- Strong sales confidence and field adoption, supported by effective enablement, solution messaging, and customer engagement.
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