Marketing Manager

Bangalore, India
Full Time
Experienced
The Marketing Specialist is responsible for developing and implementing demand and lead generation marketing strategies and tactics in his or her assigned territory. The Marketing Specialist is responsible for various marketing channels, such as inbound and web marketing, email marketing, social media marketing, paid advertising, and events.

Marketing Manager job description
We are looking for a Marketing Manager to join our team in Bangalore.  As the Country Marketing Lead, you will be responsible for developing online and offline marketing strategy for your assigned territory following the APAC region strategy. You will be reporting to the APAC Marketing Director.

Roles and responsibilities
  • Country Tactical Planning - Build country marketing plan, based on global/regional goals and targets. Develop country tactical marketing operation plan and campaign planning.
  • Processes and procedures - Maintain work process flows by coordinating information and requirements with related operational departments (head quarter)
  • Content development - Leverage content from global and develop regional/country content such as case studies, application stories, videos, imagery etc.
  • PR and Communication – develop local media relations, opportunities exploration and country-level communication. Manage communication and marketing relations with business partners, customers and channels.
  • Lead Generation – Lead generation planning and execution; tradeshows, events, e-mailers, customer programs, campaigns.
  • Data Analysis - Funnel and budget management following regional/country needs. Channel analysis, effectivity measurement and demand gen activities adjustment.
  • Keeping informed of marketing strategies and trends.
Requirements and qualifications
  • University degree in related field or equivalent of working experience.
  • 4 - 8 years of experience in a similar role within an international B2B company (AV/UCC/IT industry is an advantage)
  • Good knowledge of digital marketing, proficient in marketing automation and analytics features. Ideally prior experience of working on HubSpot.
  • Experience with organizing local and regional events
  • Outstanding communicator, creative thinker and problem-solving skills
  • Experience with marketing tools and software, Adobe Creative Suite hands-on experience is an advantage.
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